Blur makes absurd use of Chinese square dance for comeback album

Some even consider the band a potential game changer for square dance. "I won't complain about the noise of square dance if dama (middle-aged women) dance along to this song," @AshleeGuo said.

The most impressive comment was made by @wocengguonile, who was clearly not fooled by the fictitious upbeat dance steps. "The clip is designed to reflect the emptiness and loneliness of urban middle-aged and elderly people by contrasting this to the joyous square dance."

A scene from Blur's video for Go Out.

This is not the only song on the album that incorporates Chinese culture.

The video for the single,Go Out, includes serious and helpful instructions from a Chinese woman for delicious-looking no-churn vanilla ice cream. The video was released during Chinese New Year and its subtitles are entirely in Chinese.

Watch the video below.

The subtitles are all about the recipe and don't match the lyrics, which read: I'm getting sad alone, dancing with myself; greedy go-getter goal; the luxury of stealth.

The band's passion for both ice cream and Chinese is reflected in the neon–signs on the album cover, which features an ice cream cone and rough Chinese translations of "Blur" and "The Magic whip".