Blur makes absurd use of Chinese square dance for comeback album

A scene from Blur's Lonesome Street music video.

How do you impress your fans with your first album in over a decade? How about adding the slightly absurd elements of daily life in China? That's what the British rock band Blur did by enlisting Chinese square dancers for their newest music video.

The music video for the band's new single,Lonesome Street, from their upcoming albumThe Magic Whip, stars San Francisco's Phoenix Fly Line Dancing Group.

It begins with a male dancer performing a solo routine in front of a curtain, which eventually collapses to show a gym full of people dancing along to the jubilant tune.

Watch the video forLonesome Streetbelow.

Blur's Chinese fans are no strangers to the choreography, as it can be found in public squares all around the country every day. However, they received the video with mixed feelings.

"You haven't released a single album in a decade, and now you give me this," complained @Aconga, a user of Sina weibo.

Another netizen named @enieni angrily expressed willingness to donate money to the band's music video budget.

There are also many fans that found the idea interesting. "Keep dancing and the street will no longer be lonesome," wrote user @deeplysleep.