Business / Gadgets

ZTE, Huawei hope to ring up sales in Europe

By Shen Jingting (China Daily) Updated: 2014-04-08 07:24

Chinese telecom equipment vendors have expressed optimism about the future development in the European market, with company officials saying they plan to invest more in the region.

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Shenzhen-based ZTE Corp, the world's fifth-largest maker of telecom equipment by sales, is looking for double-digit growth in terms of revenue in Europe over the next five years, Xiong Hui, senior vice-president of ZTE, told China Daily.

After entering the European market in 2002, ZTE experienced a rough start, gaining few contracts in the first few years. But the company sped up its expansion in 2008 after securing mobile phone orders from such leading carriers as Vodafone Group.

Xiong said ZTE has achieved fast annual growth in Europe, where its annual revenue rose to a record of 1 billion euros ($1.38 billion) in 2013, with telecom equipment sales contributing about 60 percent and the mobile phone business accounting for the rest. The company expects a 50 percent rise in revenue this year, Xiong said.

"We see a lot of opportunities there (in Europe)," Xiong said. "In countries such as Germany and Spain, we are operating projects worth more than 100 million euros."

Unlike the United States or Australia, which have accused Chinese telecom companies of being unreliable in terms of cybersecurity, European countries generally have taken an open and cooperative stance toward Chinese companies.

But Xiong admitted that Europe is full of rivals, like Sweden's Ericsson and Finland-based Nokia.

The competition "might be familiar with the local environment, has been present in the market for a long time and has strong R&D capabilities. But ZTE has its own advantages", said Xiong.

He pointed out that Chinese telecom companies are consistently able to deliver high-quality equipment and good service at a competitive price, creating more value for operators. Meanwhile, the innovation capability of Chinese telecom firms has greatly improved, helping them to win trust and gain more market share, Xiong said.