Dream Car series on display
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China Daily |
Mercedes-Benz showed two representative models of its Dream Car series: S500 4MATIC coupe and CLS400 4MATIC sport sedan on the event of "Breathtaking Beauty"-Mercedes-Benz Dream Car Inspiration Night on March 30.
The brand has been supported the development of China's fashion industry by holding Mercedes-Benz China Young Fashion Award since 2011. The latest winner of the award Fan Ran also showed her design in the event.
"The beauty of design is integrated into Mercedes' gene deeply. It is the brand's pursuit of automobile technology aesthetics," said Duan Jianjun, executive vice-president of sales and marketing with Beijing Mercedes-Benz Sales Service Co Ltd.
According to Duan, Mercedes' "new luxury" idea, sensitive and pure design aesthetics share common goals with Mercedes-Benz China Fashion Week's inspiration: bold and radical.