Business / New Cars

BMW's second upgraded X1 hits the road in China

By Li Fangfang (China Daily) Updated: 2014-06-23 07:09

More than 120,000 units

The total number of X1s in China surpassed 120,000 units.

In the first five months this year, BMW sold more than 20,000 X1 SUVs to Chinese consumers, representing a 41 percent increase from last year, far higher than the average growth in the segment.

Featuring the theme of "freedom", the new X1 was launched during an event on the volcanic island of Xiamen, Fujian province - an outdoor activity hub, which offered a series of specially designed product experience programs.

"Yes, there was one key word running through all the programs - freedom. Every single experience was designed around it. This is exactly what we would like to convey to the BMW X1 fans and customers: the joy of discovering freedom, a car to unleash your passion and live your mobility life," said Kastner.

"The X1 is such a great car for individuals, couples and families who want to explore their personal freedom in mobility day in and day out, during their business and leisure time," he said.

Performance

The combination of the BMW 2.0L 4-cylinder TwinPower Turbo engine and eight-speed automatic transmission with the Auto Start-Stop function, Brake Energy Regeneration, ECO PRO mode and a wider range of BMW EfficientDynamics technology, further optimized the X1's performance and fuel consumption.

The top torque of a basic BMW X1's Drive18i was increased by 20 percent to 240Nm, its acceleration from 0 to 100km/h improved by 7 percent to 9.7 seconds and fuel efficiency also increased by 20 percent to 6.9 liters per 100km.

Depending on the model variants power is transferred via brand-typical rear-wheel drive or via the intelligent BMW xDrive all-wheel-drive system.

The new BMW X1 also offers innovative individualization possibilities for the exterior and interior, namely the line packages as alternatives to the basic trim level. The BMW xLine particularly emphasizes the robust versatility of the new BMW X1 while the BMW Sport Line accentuates its agility and dynamics.

"Today, BMW Brilliance offers state-of-the-art Twin Turbo powered engines in all our products, one of our contributions to sustainability. At the same time, we offer the world's most intelligent all-wheel-drive technology, on our xDrive, variants," said Kastner.