Voices from beijing auto show

Guo Qian,CEO and president of Qoros Automotive Co

As a new brand and a company, what we want in the first place is to build a base in the market.

Of course Tesla makes high-end cars and wins customers very quickly. That is admirable.

But we aim at the masses and offer products for them. I believe a brand is a bridge between products and customers. Gradually, the brand will become a symbol that attracts customers due to certain features.

Then all products under this specific brand will carry such features. Finally, customers will have an automatic trust in products under this brand. We currently do not have a large sales volume.

But we are making recognizable products and values that customer will agree with when they understand what it is about. So I am sure our sales will become better and better.

To be frank, there is not a uniform criterion whether your sales is good or not. What matters is growth potential.

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