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A new move by Honda to rival in China's market

Updated: 2013-11-06 15:09
By Liu Zheng ( chinadaily.com.cn)

A new move by Honda to rival in China's market
One of the auto journalists who joined Honda's "feel FUNTEC" hands-on camp looks at one of the company's engines, which in the newly debuted cars in China on Oct 21, 2013 at Beijing Badaling Airport. [Photo / Provided to chinadaily.com.cn]

"FUNTEC is the general name of Honda's new technology, it consists of environmental protection, safety and accessibility," said Makoto Otabe, a senior staff engineer who works at the Automobile R&D center of Technical Division Electrical Department, Motor(China) Investment Co Ltd.

With the FUNTEC promotion, several kinds of new designs and technologies have been introduced to China, such as the new environmentally friendly powertrain system -- Earth Dreams Technology, CMBS(Collision Mitigation Brake System),Lane Watch, ACL(Active Cornering Light)and MM(Men-Maximum, Machine-Minimum).

A new move by Honda to rival in China's market
A staff member of Honda's "feel FUNTEC" hands-on camp introduces the new design of a car's trunk to auto journalists on Oct 21, 2013 at Beijing Badaling Airport. [Photo / Provided to chinadaily.com.cn]

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