Greenland Group, one of China's largest property developers, launched a charity project with the theme "Green Beijing" on Wednesday.
The project, being handled by the company's Beijing and Tianjin business unit, is aimed at promoting all types of environmentally friendly activities and healthy living.
It consists of three programs to raise public awareness about protecting intangible cultural heritage and the city's environment.
The company has also signed a deal with Beijing Television to encourage environmental protection efforts by the public.
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