Leading the Future - Audi's leadership strategy for 2020 - China Daily website

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Aiming at Premium Car Leader: Boesch

"I have confidence that we will maintain and further expand FAW-VW Audi's leading position in China's premium car market," said Dominique Boesch, general manager of the Audi Sales Division.

Most Satisfied Customers in China

Audi recorded the highest levels of customer satisfaction for the third consecutive year, according to this year's J.D. Power China Sales Satisfaction Index.

Tops the Market

The sales of FAW-VW Audi is more than 400,000 units in 2012, up 30 percent year-on-year, achieving a leading edge of 100,000 units over its competitors.

Vision for Continued Reign in 2020

German carmaker Audi AG last week announced an aggressive blueprint for the years to 2020 to maintain its No 1 position in sales and brand image.

Local Models, Key to the Future

Instead of slashing prices, German luxury carmaker Audi AG vows to speed up localization of new products to continue its reign over the premium segment in China.

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