Chery Jaguar Land Rover Changshu plant fully operational

Two workers are working in Body in White Finishing Line. [Photo provided to China Daily]

Bryant also said local suppliers are selected according to the same standards as those in the UK.

"The Changshu plant is a significant milestone in our commitment to the Chinese market. We are small, but China is huge," said Ralf Speth, CEO of Jaguar Land Rover at the plant's opening ceremony.

Success story

Jaguar Land Rover sold 92,300 vehicles in the first nine months of the year in the Chinese market, a 38.7 percent surge from the same period a year earlier.

Now that the plant is fully operational, many in the auto industry believe the British premium brand will further close its gap in sales with the three German marques.

However, Bryant said sales alone are not the joint venture's focus. "Both volume and profit are the output of a successful business. And we will be successful when we deliver to customers what they desire and deserve. So we focus not on the sales but on improving customer satisfaction."

Chery Jaguar Land Rover has established a superlative operation and management structure, with a highly practical and efficient management team that is fully committed to realizing the joint venture's long-term development in China, and to fulfill consumer expectations and needs with its products and services.

Through its jointly managed Integrated Marketing Sales and Service organization established earlier this year, Chery Jaguar Land Rover will promote efficient operation of marketing, sales and after-sales service work, to ensure customers enjoy the best possible relationship with the joint venture, as well as establish its position in the forefront of the premium automotive market in China.

Zhu Guohua, deputy president of Chery Jaguar Land Rover, said the joint venture has built a network of 243 dealerships nationwide, and will add more to extend excellent sales and after-sales services to Chinese customers.

In addition to the Range Rover Evoque already in production, Zhu said that by 2016, the plant will be producing three Jaguar Land Rover models. He added the plant would also produce joint venture brand models in the future.

Therefore, the joint venture is investing in making new breakthroughs in product research and development with the construction of a research and development center.

Staffed with more than 290 experienced product development engineers, the center covers product planning, project management, process, system and engineering applications, trial production, testing for finished vehicles, product localization design, improvement of emission and engine performance as well as new energy development.

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