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Visitors are attracted by Chinese calligraphy at the 12th China (Shenzhen) International Cultural Industries Fair in Shenzhen city, south China's Guangdong province, May 12 2016. [Photo/IC]
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Cultural trade transactions topped 264.82 billion yuan ($40.6 billion) at last year's fair, a flagship event driving the development of China's cultural industries and advancing the globalization of Chinese cultural products.