Starbucks, office rents and CEOs form alternative outlook on China

Disney Chairman and CEO Robert Iger, right, poses with an entertainer dressed in a costume of Micky Mouse during a launch ceremony to unveil a scale model of the Shanghai Disney Resort at Shanghai Expo Center in Shanghai, China, July 15, 2015. The Shanghai Disney Resort, which will open in June 2016, is expected to transform the metropolis' economy, from retail to real estate. [Photo/IC]

In an annual global CEO survey published by PricewaterhouseCoopers (PwC) in January, over a third of global CEOs still consider China the most important place for overall growth prospects in the next 12 months.

In a separate survey by PwC, 93 percent of CEOs said that they are confident that their China revenues will increase in the next three to five years.

China's economic scale will double to $20 trillion by 2030, making the country the biggest economy in the world, PwC estimated.

"That means China still has 10 trillion dollars of economic scale that requires different types of companies to create," said Wu Weijun, a partner of PwC in Beijing, "If any multinational doesn't include China into its development plan, that's not a multinational at all."

 

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