Broad Homes opens overseas site with production base in Suriname

By Emma Gonzalez (China Daily) Updated: 2015-03-31 08:21

Surinamese President Desire Delano said at the opening: "With the inauguration of this production site, the government's housing plan of building 3,000 homes every year will no longer a problem in the country."

Chinese property developers are increasingly looking at expanding their operations abroad amid a difficult domestic market environment and encouraged by the going global initiative promoted by the government.

"For developers and investors with relatively lower gearing ratios and higher net asset values, going overseas may enable them to potentially capitalize the growth of the global economic recovery and to diversify their business portfolio in a bid to enjoy a higher level of risk-adverse and higher yields in the Chinese market," said Xie with Colliers International.

Last year, Broad Homes expanded its annual production capacity to 10 million square meters of construction area and operated 15 precast concrete factories in China.

Unlike other construction companies, about 90 percent of the work for its prefabricated buildings is done in its factories, while the remaining 10 percent is done on the construction site.

The company gained international recognition in 2010 when it completed a six-story building, the Broad Pavilion, at the Shanghai Expo in just one day. Prefabricated building manufacturer Broad Homes Industrial International completed its first overseas foray on Monday by setting up an industrial site in the Republic of Suriname, on the northeastern Atlantic coast of South America.

The move is the first step in its busy international schedule for this year as it seeks to tap into the growing demand for housing in emerging markets.

The Hunan-based group plans to open another production base in Nigeria later this year while construction work will start on two factories in the Middle East and Brazil before the year ends.

Broad Homes said that the production plant in Suriname's capital city Paramaribo represents an important milestone in its plans to consolidate in the international property market.

Jiang Jie, general manager of Broad Homes, said: "The Suriname plant will allow the company to participate in the development of the construction market in South America and will promote industrialization in the region."

The Paramaribo precast concrete plant, equipped with two production lines, will have an annual output capacity of 200,000 cubic meters. The company did not unveil any financial details of the project.