PLA can be envoy of domestic brands

By Mei Xinyu (China Daily) Updated: 2014-05-23 07:09

Along with the robust development of the domestic auto market, China's auto exports have increased rapidly over the last decade. General Administration of Customs' figures show that China exported 43,490 vehicles and automobile chassis worth $261 million, and auto parts worth $1.84 billion in 2002. In 2013, however, China exported 920,000 vehicle units worth $12 billion and auto parts worth $29 billion - excluding the value generated from the export of engines, tires and other auto accessories.

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China has established a fairly comprehensive industrial system and trained the highest number of technicians and mechanics in the developing world, as well as developed some technologies of the most advanced levels. It is thus in a good position to further increase the technical value of its auto exports and better tap overseas markets. And it is in promoting self-developed auto brands abroad that the PLA can play a pioneering role.

Other countries' militaries, too, have played a key role in promoting homegrown products in overseas markets. For instance, made-in-America products were often derided for their poor quality in the late 19th century even though the US had become an industrial powerhouse by then. The global perception of American products changed after the two world wars, in which US forces played a critical role. Many US-made products considered sub-standard earlier became trendy and popular among Europe's upper class - one of which was the typical lumberjack check shirts made of coarse fabric.

Today, China as a responsible power is committed to playing a greater role in the world, especially on the peacekeeping front. Among the five permanent members of the United Nations Security Council, China has contributed the highest number of personnel to UN peacekeeping missions in Africa. And at the request of the UN, Beijing dispatched a security team for peacekeeping operations in Mali last year.

It would have been impossible for China to serve on these missions without the contribution of the PLA, which can also act as an ambassador for domestic industries and indigenous brands beyond China's borders.

The author is a researcher at the International Trade and Economic Cooperation Institute of the Ministry of Commerce.