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Students get down to business

Updated: 2012-03-24 07:49

By Todd Balazovic (China Daily)

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While the reputation of these MBA programs is often born out of partnering with Western schools, which allows universities like Tsinghua to call upon the decades of business school teaching experience shared by established institutions like MIT Sloan, Chinese business schools are drifting away from their Western foundations. Rather, they are determined to differentiate themselves by capitalizing on the nation's unique global position.

It was the prospect of learning the China's fast growth markets that first drew 26-year-old Mike Tuan out of a $120,000 a year sales and marketing job in the US to pursue his MBA in China.

"Right now, China is being used as a global model, and understanding that model is a big advantage," the Tsinghua MBA graduate student said.

The prospect of being able to rub shoulders with China's current and future leaders is perhaps one of the biggest, but unsung, benefits for foreign students studying in China.

By graduating from Tsinghua's partnership program, Tuan said he will be able to associate with both Tsinghua and MIT Sloan's alumni network - a big advantage for someone seeking business opportunities.

"When you are doing an MBA, half of it is networking, and you want to make the network where you want to use it. That alone is a good reason to come to China," he said.

In addition to getting access to a degree and an alumni network branded with a top-notch university, many foreign students are drawn to China by the cheaper costs of living and tuition.

For international students at Tsinghua's IMBA program, tuition for the two-year program costs $29,800. If the same student were to fully enroll at MIT Sloan's MBA program in Massachusetts, the cost for tuition alone would be around $50,300. And for students who take advantage of China's cheap food and housing outside the classroom, the savings are even greater.

This means foreign students studying in China can almost halve their MBA tuition costs without having to sacrifice their brand name.

Sparking the growth in Chinese business schools has been the whirlwind of multinationals expanding operations to China over the past 10 years as foreign companies rush to get a grip on the next big consumer market. At the end of 2011, foreign direct investment in China topped $116 billion, and that number is only set to go up as foreign companies see growth back home slow due to economic problems.

"Because of the increasing importance of China and the growth that it represents in overall corporate performance among many multinationals, they no longer rely on growth coming from the developed markets," Quelch of CEIBS said.

With more than 260,000 foreign students, China is the fourth-leading destination worldwide for students studying abroad full time, behind France, the UK, and the United States, according to the International Institute of Education's (IIE) 2012 Project Atlas report. Around 30 percent of those students are pursuing MBA and EMBA degrees.

Those numbers are set to rise as efforts by the Chinese government to attract foreign students start to show results. With more than 800 million yuan going toward scholarships for international students in 2010, housing incentives and a jump in accredited schools - the China option is becoming increasingly attractive.

"China has been very strategic in providing financial incentives and information to attract more students," said Peggy Blumenthal, senior counselor to the president of IIE, a US-based NGO promoting international exchange.