Motto

London Olympics torch-bearers wave to media during the 100-day countdown to the Games' opening as the organizing committee announces the motto of the Games in London, April 18, 2012. [Photo/Xinhua]

The motto of the London Olympic Games - Inspire a Generation - was unveiled by the London Olympics organizing committee (LOCOG) on April 18, 2012 as they celebrate 100 days to go to the Olympic Games.

It is "reflecting the promise made when London bid for the Games, the motto will appear on branding and publications in the run-up to and during, the Games," LOCOG said in a statement before a press conference for the 100 days countdown to the opening of the Games.