CCTV to work with video website

CCTV, China's national station, has joined with tudou.com, one of the largest video websites in the country, to cover the 2012 London Olympic Games.

This will be the first time CCTV - also the official Olympic broadcaster - has worked with a video website to cover the Games. Tudou.com will run CCTV's special Olympic program, "London Action", which was launched on Jan 23.

Lou Yun, a two-time Olympic vault champion, said the cooperation will offer a unique experience to viewers.

"I cannot remember clearly how I won my first Olympic title at the 1984 Los Angeles Olympic Games, but I always remember the first time I used internet and e-mail," Lou said. "I am looking forward to a brand-new experience through this cooperation."

China Daily

(China Daily 04/21/2012 page16)