Luxury material championed in fields beyond fashion

Alcantara City Shanghai

For the second consecutive year, Alcantara teamed up with leading brand partners in China to create "Alcantara City" at the Shanghai Auto Show in May this year.

The result was a highly acclaimed art show that celebrated the beauty of Alcantara's materials, demonstrating its design potential, not only for the automotive sector, but for designers in a multitude of fields.

"In Shanghai, we revealed the magic of Alcantara," said Boragno. "There is nothing better than to express the emotional beauty of our material. Our unique material can be applied to a wide range of industries from automotives and fashion, to home décor, interior design and consumer electronics."

The exhibit featured a stunning Maserati GranCarbrio MC with a backdrop of an ultramodern "Alcantara Skyline" put in place by high-end home furnishing brand Molteni.

Asia International Reports contributed to this story.