Last year, about 1,500 Chinese tourists and stargazers visited the Northwest Territories in Canada, compared to only 100 four years ago.

During the weeklong mission to China, the delegation of the NWT expected to lure more Chinese tourists to the aurora capital of the world.

Premier Bob McLeod said the NWT offer exceptional once-in-a-lifetime adventures away from the hustle and bustle of busy city life.

"For many travelers, the stillness of our vast open land and dark skies offers a perfect setting to observe the power of mystery of the Aurora Borealis," he noted.

David Ramsay, minister of the Industry, Tourism and Investment of government of the NWT said the territory is interested in discussing ways in which it can partner with Chinese companies and investors to enhance its competitiveness in the lucrative Chinese tourism market.

"We are interested in growing our market share of leisure travelers from China," he said. "We are committed to tailoring our tourism products to align with the identified interests of visitors from China."

McLeod said they need more funds to promote the region’s tourism market in China. They hoped that the aboriginal culture could be shown in China someday.

Major cities including the capital city Yellowknife and Inuvik are well-connected by major airlines and accommodations. Facilities fall in the range of world class modern hotels and restaurants to luxury lodges in the wilderness.

The traditional clothing, fur garments and arts and crafts products of the region’s aboriginal people, including the North American Indians and Inuit, are a bonus element of the tourism offering.

Ramsay said the region’s developed highway system and stunning untouched natural landscapes is a paradise for those who enjoy self-guided tours.

According to Ramsay, after the highway that connects Inuvik to Tuktoyaktuk by the Arctic Ocean was completed, travelers could enjoy the unique experience of driving to the Arctic Circle.

Chinese tourists are becoming a major draw in Antarctic and Arctic exploration. According to the International Antarctic Institute, between November 2013 and March 2014, the South Pole greeted 37,405 tourists, of which 3,367 were from China, after the US and Australia.

wangru@chinadaily.com.cn