In this photo released by Virgin America Airlines, Virgin Group Founder Richard Branson relaxes at the new Terminal Two (T2) at San Francisco International Airport (SFO) April 6, 2011. [Photo/Agencies]

KUALA LUMPUR, Malaysia - Billionaire Richard Branson's next cutting-edge risk will expose him like never before: he'll have his legs shaved by a potential stranger who'll pay at least $650,000 for the honor.

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Branson will hand the razor to one of 160 passengers on a special flight from London to Kuala Lumpur that he will personally serve on May 1 while wearing a female flight attendant's uniform.

Branson agreed to the terms after losing a bet to Malaysian airline mogul Tony Fernandes. Both men wagered their new Formula One racing teams would finish ahead of each other in last year's season.

Fernandes' budget carrier AirAsia said in a statement Monday that a "successful bidder would be invited" to shave Branson.