A fourth official holds up an "extra time" placard with Durex's promotion advertisement for its new Performa condoms, in a Thai league game, in Bangkok, Thailand, in this photo released by Sohu on April 11, 2011. [Photo/sports.sohu.com]

"Extra time" in football game has become a birth-control ad in one Thai league game as the fourth official holds up giant electronic condom packages aloft to remind players of the extra playing time added to the game.

The referee held up the giant condom wrapper with a well-known condom brand's new products on the "extra time" placards before the end of the league game, sports.sohu.com reports.

The Durex condom made the move as part of their marketing campaign to promote the new Performa products in Thailand.

The Durex Performa contains Benzocaine, a drug that gives you "extra time."