[Photo provided to China Daily]

"Some of our customers, for instance, want to RV in the US or fish aboard private yachts," he says.

The upside of the company's single-destination trips is everything is taken care of, from visas to exclusive transportation. They can change their schedules whenever they want. And an online travel expert is at their beck and call 24/7, Zhang Yue says.

That's perfect for travelers like Zhang Feifei, who believes the prep work kills the fun.

"The visa, pickup service and Chinese-speaking guide were all taken care of," he says.

"All I had to do was kick back and see what fun may surprise me."