Will the silver screen shine?
Updated: 2013-01-04 10:03
By Raymond Zhou (China Daily)
|
||||||||
Foreign competition tarnished the luster of domestic films in 2012. What will this year bring? Raymond Zhou looks deeper.
The year 2012 has been a tumultuous one for China's film industry. It started with doom and gloom as the government took the abrupt action to open the market in February by raising the import quota from 20 to 33, with the new movies exclusively IMAX or 3-D features.
The first battalion of domestic films fell victim to two "unsinkable" Hollywood vessels, Battleship and Titanic 3-D, plus the assorted weaponry of The Avengers. However, these superheroes from across the Pacific did not fare as well, as they bumped into the invisible walls of import blackout months or head-to-head collisions, ensured by Chinese distributors or regulators.
Overall, Hollywood may still command an unprecedented market share of more than 50 percent, while Chinese films as a whole suffered a humiliating defeat.
The silver linings from this dense cloud emerged in the form of two runaway hits.
Painted Skin: The Resurrection is a sequel that fuses a lavish costume drama with a love-triangle fantasy. It was shown only in converted 3-D, a fact that riled a lot of moviegoers but pleased investors by raising the ticket price and plowing in 700 million yuan ($1.12 million) in box-office grosses. Lost in Thailand is a middle-level-budget farce that has reached the 1-billion-yuan mark by Jan 1 and is still going strong (it opened on Dec 12).
The two domestic blockbusters share a few traits: Both are genre movies that treat themselves seriously; neither harbor high artistic ambitions; and both had opening dates that essentially faced no competition, albeit more by chance than by design.
Opening dates are looming larger as one of the decisive factors of the fate of a new film. As domestic releases often have dates pushed and shoved by forces uncontrollable by their distributors, such as censorship, and foreign competition tends to be airdropped into set schedules, the science of film opening in China - which distributors are only beginning to grasp - is still a matter of luck.
- 'The Avengers' the Biggest Movie of 2012 Worldwide
- S. Korean actress Jeon Ji-hyun promotes movie "The Thieves" in Taipei
- "Silver Linings Book" of U.S. dominates movie Satellite Awards
- Turkish artists protest demolishing historic movie theatre in Istanbul
- Foreign films puts pressure on Chinese movie market
- 'Taken 2' grabs movie box office crown
- Rihanna's 'Diamonds' tops UK pop chart
- Fans get look at vintage Rolling Stones
- Celebrities attend Power of Women event
- Ang Lee breaks 'every rule' to make unlikely new Life of Pi film
- Rihanna almost thrown out of nightclub
- 'Dark Knight' wins weekend box office
- 'Total Recall' stars gather in Beverly Hills
Most Viewed
Editor's Picks
American abroad |
Industry savior: Big boys' toys |
New commissioner
|
Liaoning: China's oceangoing giant |
TCM - Keeping healthy in Chinese way |
Poultry industry under pressure |
Today's Top News
Boston bombing suspect reported cornered on boat
7.0-magnitude quake hits Sichuan
Cross-talk artist helps to spread the word
'Green' awareness levels drop in Beijing
Palace Museum spruces up
First couple on Time's list of most influential
H7N9 flu transmission studied
Trading channels 'need to broaden'
US Weekly
Beyond Yao
|
Money power |