No 3 (tie): Kendall Jenner

Television personality Kendall Jenner arrives at the Metropolitan Museum of Art Costume Institute Gala (Met Gala) to celebrate the opening of "Manus x Machina: Fashion in an Age of Technology" in the Manhattan borough of New York, May 2, 2016. [Photo/Agencies]

Total earnings for 2016: $10 million

Jenner is the model with the most followers on Instagram. Her giant fanbase on social media landed her deals with Estee Lauder, Calvin Klein and Marc Jacobs. She also frequents high-end fashion shows.