Former newspaper editor-turned-talk show host Piers Morgan came fourth, while Facebook founder Mark Zuckerberg rounded out the top five.

William's brother Prince Harry also made the list, placed 22nd, while UK Prime Minister David Cameron scraped in at number 49.

Drew Lubega, UK Editor of AskMen.com, said: "This was the year that our readers believe Prince William finally came of age, making the royal family accessible and cool, in a way that the previous generation failed. He's a hard worker determined to use his global profile for good causes.

"Everyone who makes the Top 49 have experienced an incredible year - shaping the opinions and tastes of men across the UK. Making the list is an achievement, but against the toughest economic background for almost a century, it's incredibly telling that our Prime Minister wasn't considered more influential by young Brits."

Also featured in the top 10 are late Apple founder Steve Jobs in sixth place, Manchester United manager Sir Alex Ferguson in seventh, troubled actor Charlie Sheen, who came eighth and tycoon Lord Alan Sugar and US President Barack Obama in ninth and tenth place respectively.

AskMen's Top 20 Most Influential Men:

1. Prince William

2. David Guetta

3. Cristiano Ronaldo

4. Piers Morgan

5. Mark Zuckerberg

6. Steve Jobs

7. Sir Alex Ferguson

8. Charlie Sheen

9. Lord Alan Sugar

10. Barack Obama

11. Justin Bieber

12. Daniel Radcliffe

13. Tinie Tempah

14. Brad Pitt

15. Kanye West

16. Anonymous

17. Robert Pattinson

18. Lionel Messi

19. George Clooney

20. David Beckham