Book fair addresses high-tech demand
Updated: 2014-07-23 07:19
By Annie Cheung and Zhang Jing (China Daily)
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"E-reading is irresistible. It's not a strike, but a transformation", which, business development general manager Terence Leung of Sino United Publishing Limited in Hong Kong says, came with the development of technology and the change in consumer patterns. "With Wi-Fi, (customers) can buy e-books and get samples. It can be done at home and bookshops."
The flagship store of Hong Kong Joint Publishing, a member of Sino United, is testing the waters. Customers can use free Wi-Fi provided by the shop to read e-books for free, including books that are not yet available in print.
"It is now a transition period and printed books are still the mainstream," Leung says. Though e-reading in Hong Kong is at a preliminary stage, he is sanguine about the future of the e-book market.
Ngan, however, suggests that unlike Western countries where people reply more on online purchasing because of geographic reasons, Hong Kong is a convenient place where readers can easily find a bookshop in the vicinity of their home or workplace.
He agrees that the decline of sales volume is a plight facing all print media, and because of the irresistible trend of digital reading, there is a need to develop e-books. But he does not think it is the right time to move into high gear, because printed books are still irreplaceable.
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