Chinese Way
Deep affections for Zhang Yiyuan Tea
Updated: 2011-02-21 11:15
(CNTV.CN)
Few Chinese would feel unfamiliar with the name "Zhang Yiyuan." China's century-honored tea brand has the meaning of "everything has a good start as the New Year comes."
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The origin of "Zhang Yiyuan Teahouse" can be traced back to 1900. Located at Dashilan Area of Beijing, the teahouse started its business on jasmine tea. The smell of jasmine fills the teahouse with a refreshing fragrance. From the pierced lanterns hung on the ceiling to the guest greeting mirror with printed jasmine, every decoration seems to tell stories of an antique style.
Old and new customers alike are all welcome in the teahouse to have a free taste of the jasmine tea.
"I really enjoy the aroma and sweet taste of the jasmine tea here."
"I've been drinking tea for more than 50 years. Scented tea is my favorite. The fragrance is so refreshing. Also, it warms my stomach and can help with digestion."
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There are thousands of teas selling in this teahouse, including nearly all the tea in China like black tea, green tea, white tea, Pu'er tea, and Dahongpao Tea. You name it, they have it.
"Zhang Yiyuan Tea" was originally set up on scented tea and the best-selling was jasmine tea. In 2007, the processing technique of jasmine tea of this century-old brand was on the intangible cultural heritage list and the secret of its success was an entirely hand-made technique.
The customers' love for Zhang Yiyuan tea comes not only from the good quality of the materials, but also from their time-honored brand complex.
The tea is not preserved in jar, but in paper bags. The wrapping techniques of Zhang Yiyuan tea is another distinguishing feature of the brand.
China was the first country in the world to discover and produce tea. The small tea bag is wrapped not only in the traditional Chinese tea culture, but also in the Chinese people's deep affections toward time-honored brands.
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