Project guides farmers in reducing pesticides for safer, better fruit

Zou Yongbo used to eat a number of apples every day - maybe not a good sign for someone who is meant to make a living selling them.

"It's hard getting rid of imperfect ones, those that are poorly shaped," said the orchard owner in Yantai, a major fruit growing region in Shandong province. "I usually had to sell them for cheap, throw them out or eat them myself."

Thankfully, he said, the number going to waste has fallen since he signed up for a project run by Bayer CropScience that is trying to reduce pesticide residue on fresh produce.

The company, part of the multinational Bayer Group, began approaching communities in Penglai, a county-level city in Yantai, in 2008. Farmers who signed on receive advice and fertilizers, and have the option of selling directly to a partner of Bayer, Golden Wing Mau, a wholesaler supplying supermarkets worldwide.

The produce is packed in boxes that carry a full breakdown of the cultivation process, listing exactly what types of chemicals were used and how often.

The overuse of pesticides by China's growers has become a major concern in recent years, with various studies showing that many consumers are dubious about the supervision and safety of homegrown produce.

"Informing the public of where the apples are from and how they were cultivated better guarantees their sale," Zou said, adding that the improved quality and reduced sales chain have helped increase his profits.

His orchard now takes in an extra 2,200 yuan ($346) for every 0.06 hectares, he said. "As the proper use of pesticides and other agrochemicals has boosted production of premium apples, the ones with a perfect complexion, shape and flavor, which can be sold (to wholesalers) for 7 yuan per kilogram, the maximum price."

A quality test of apples from participating orchards, conducted June 14 to 20 by Centre Testing International Corp, a consumer-product inspection and consulting firm in South China, found traces of all 185 kinds of pesticide residue were well within the national standard.

Despite the relative success enjoyed by Zou, who lives in Daerjia village, only 800 from roughly 100,000 families in all of Penglai have so far signed up to the field-to-fork project.

"The chemical products (sold by Bayer to farmers) come at a reasonable price, but what's more important is they are less hazardous," said Sun Jinan, general manager of Agvalue, an agricultural service supplier and Bayer subsidiary based in Beijing that guides the participating farmers on the use of agrochemicals.

Chemicals supplied by CropScience cost 750 yuan per 0.06 hectares a year. Farmers are also provided paper bags to wrap the fruit in to protect them from cross-contamination, weather and insects, and a pesticide spray gun with a narrowed nozzle that reduces the risk of spreading pesticide beyond the target area.

However, with illegal workshops producing banned pesticides for as little as 300 yuan, many farmers in Yantai still chose to rely on more harmful products, a matter authorities say they are working to solve.

"There is a deep-rooted misunderstanding among farmers and even officials that more chemical fertilizers means more produce," Sun said, adding that his company has tried many ways to attract more participants to the project, such as free protective clothing and gloves, and spray guns.

Lectures and technical training on cultivation techniques and pesticide safety are held four or five times a season, he said, while growers that observe the standards are offered a 200 yuan bonus.

"Besides all that, we have established two free demonstration bases in Penglai to show growers how we work and the potential benefits," Sun said. "They have to see it and be ensured they won't see losses before they are willing to take part."