Tourist trips during the National Day holiday (Oct 1-7) are expected to total 300 million, a year-on-year increase of 20 percent, Xinhua News Agency cited a a report as saying.

About 58.3 percent of the people polled are willing to travel during the holiday, according to the report jointly issued by China Tourism Academy and the tourism website ctrip.com.

Tourism revenue during the holiday are estimated to hit 145 billion yuan ($22.7 billion), an increase of 25 percent from a year earlier.

By Chen Yingqun