Eslite bookstore story reads like a page-turner

Updated: 2016-03-17 08:13

By Zhu Wenqian(China Daily)

 

The file photo shows the Shanghai Tower, China's tallest skyscraper, in Lujiazui, the financial and trade zone in Shanghai. [Photo/IC]

Come June, Eslite, one of Taiwan's largest bookstore chains, will launch a new branch on the 52nd and 53rd floors of Shanghai Tower, a 128-story brand new skyscraper that was completed last year.

The bookstore, which will have an annex on the ground floor of the tower, will occupy 6,500 square meters in all, and provide cultural and creative services as well.

It's a strategy that Eslite has adopted to survive and thrive in the online era, when traditional bookstores are struggling to stay afloat.

And the innovative strategy appears to be working wonders.