Beixiu International, headquartered in Chongqing's Liangjiang New Area, signed a cooperative agreement with Naïf, a famous Dutch baby care brand, on Jan 24, making Beixiu International the general agent of Naïf in China.

Representatives from Beixiu International and Naïf signed a cooperative agreement on Jan 24. [Photo/liangjiang.gov.cn]

Sjoerd Trompetter, founder of Naïf, said that the reason Naïf chose Beixiu International as its general agent is that it has an impressive supply chain and rich online and offline distribution channels.

Since settling in Liangjiang in 2016, Beixiu International has been focused on the Internet and supply chains, and has taken its annual sales to 1 billion yuan ($0.16 billion).

The company developed sales channels to Europe, the United States, Singapore, Australia, Japan and Korea through integrating global top-level supply chains.

Naïf's products use high-quality natural materials. With that advantage, the company has expanded its market to more than 20 countries including those of the British Isles, Germany, Spain, Malaysia and Belgium. Wang Song, president of Beixiu International, noted that the cooperation is a big step in increasing his company's e-commerce influence.

Beixiu International has set up more than 10 subsidiaries all over the world, and is a provider for big e-commerce platforms including Jingdong Mall, Suning, Tmall and Gome in more than 20 cities in China.

"Liangjiang has provided our company with great services. It welcomed our company into the park and offered a lot of support through policies and subsidies," Wang said.