The Qingdao International Beer Festival is growing in reputation in China after 22 years of development. It is one of the top festivals in China.

The festival has won many awards, including the Festival Achievement Award given by the Chinese Culture Promotion Society on Sept 6, 2012. It also received the second place Tourist Market Sales and Marketing Innovation Award by the Shandong Tourism Bureau on Oct 31, 2011. It also made the list of China's Top Ten Festivals for the seventh straight year at the eighth China Festival Industrial Annual Meeting in Shanghai on Nov 9, 2011.

In addition, the festival gained the honor of "Most Charming Festival Brand in China" at the tenth China Convention and Exhibition Fortune Forum in Wuxi, Jiangsu province, on March 29, 2012. It made the 2012 China's High-End Tourism Brand Top 10 list released at the China Tourism Industry Development Forum on Jan 9, 2013.