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Opinion / Forum Trends

Do you support the ice bucket challenge?

( bbs.chinadaily.com.cn) Updated: 2014-08-28 08:25

Mega (UK)

I think the fact that ALS has got so many donations is great. While it's not actually the challenge that gets them the money, it's raised awareness of this debilitating disease. All in all, this viral campaign has been a huge success for the ALS community. The ice bucket callenge has also shown how marketing has really changed.

Do you support the ice bucket challenge?

Zhou Hongyi, founder of anti-virus software company Qihoo 360, takes part in the "Ice Bucket Challenge" in Beijing on Monday. The challenge, in which participants are dared to have a bucket of iced water poured over their heads, is aimed at raising money for patients with ALS, a neurodegenerative disorder that is often referred to as Lou Gehrig's disease. [Photo by Yan Tong/for China Daily]

Do you support the ice bucket challenge? Do you support the ice bucket challenge?
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The original piece: http://bbs.chinadaily.com.cn/thread-1077371-1-1.html

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