Online shopping will be greatly simplified in the administrative procedures in the Sino-Singapore Eco-city in Tianjin and will now be as easy as shopping online, local officials said last week.

The 96600 Eco-city E-government Service System officially went online on May 13, allowing people to submit papers for administrative examinations and approvals by email, checking the procedures and receiving the results by express service.

The 96600 is another significant reform of Binhai New Area's administrative examination and approval procedures, after the first Administrative Examination and Approval Department was established in China last year.

The reform integrated 216 different examination and approval duties of 18 government bodies under one department and replaced 109 official seals with a single stamp.

The Administrative Examination and Approval Department has doubled the efficiency of investment projects, tripled the efficiency of establishing a company and quadrupled the efficiency of other issues.

Xu Datong, director of the Eco-city Administration Committee, said that Binhai New Area leads the country in administrative examination and approval procedures.

"With the model of Singapore, the Eco-city will enhance innovation and upgrade the administrative procedures to make the government service more efficient and transparent," Xu said.

Wang Zhe, vice director of the Eco-city's Economic Services Bureau, explained that the procedures are as those in Binhai New Area, while the Eco-city put emphasis on informanization of the procedures.

"We expect that the launch of the online system can shorten the waiting period by at least 50 percent," said Wang.

Now the system can process 45 administrative issues, including company registration, business services, and project establishment.

"We plan to expand coverage to all the administrative examination and approval issues, 75 in all," Wang said.

The online system outsources services and allows the third service party to return through a call center, offering a new way to evaluate the service of government.