Classical old town uses innovation to help develop its tourism

By Zhou Yuanyuan ( chinadaily.com.cn )

Updated: 2013-04-10

The ancient city of Pingyao, Shanxi province, has recently been improving its tourist business through cultural, more innovative activity, to attract people from both China and abroad.

It has put on a large show entitled "Youjian Pingyao" (See Pingyao again) to provide tourists with a major feast of culture, which employs artistry to display Pingyao county’s culture and get greater approval from audiences. Pingyao has also put on a " Chinese New Year" in Pingyao”for seven consecutive years, with quite a bit of success, bringing thousands of tourists from the mainland and abroad to Pingyao each year to celebrate Spring Festival. This has become a sort of calling card for the entire province.

Edited by Roger Bradshaw