Located in the center of Shandong peninsula as well as in the center of its urban agglomerations, Weifang is well known as World Capital of Kites. It across latitude from 35°41′ to 37°26′ north, longitude from 118°10′ to 120°01′ west. With a population of 8,620,000, Weifang covers a total land area of 15,800 square kilometers, comprising of four districts, six cities, two counties and three city zones. Weifang ranks the 41st in the board of city comprehensive strength issued by National Statistics Bureau in 2006, owning the reputations of China’s Excellent Tourist City, National Sanitary City, National Model City for Environment Protection, National Advanced City for Science and Technology Progress and National Model City for Mutual Support between the Civilian and the Arm Forces. In addition, as an outstanding model city for water environment governance, Weifang wins China Habitation Environment Award.

Weifang is south by Yishan Mountain, north by Bohai Sea, called as “the corridor of Eastern Shandong”. It is a pivotal city of nation-wide highway transportation, with a distance of 183 kilometers from Jinan, the capital of Shandong, and of 410 kilometers from Beijing, the capital of China. There are a large number of national and provincial highways running through Weifang, such as Jinan-Qingdao, Qingdao-Laiwu, Weifang-LaiWu, Dongying-Qingdao and Rongcheng-Wuhai, etc. The railway network in Weifang comprises of Jiaozhou-Jinan, Jiaozhou-Xinyi and Dajiawa-longkou. Weifang Simedarby harbor has an annual throughput of more than 10million tons, and a dock of ten thousand tons is under construction now. Weifang airplane has launched flight routes to Beijing, Shanghai; furthermore, it is one of the four airmail centers in China.

Against the continent and facing the sea, Weifang is situated in the monsoon region of the North Temperate Zone, which has a warm temperate and subhumid continental monsoon climate with four clearly distinct seasons. The average annual temperature is 12.3℃, and the average annual precipitation is about 650mm.

Weifang is rich in resources. With 4460 sq kilometers shallow sea, tideland and coastal plain, Weifang possesses resourceful coastal regions. There are 1100 sq kilometers brine area under the coastal ground with net storage of 5.8billion sq meters whose average density is 2-6 times that of sea water, providing a natural advantage for developing salt industry as well as salt and chemical industry. So far Weifang is the biggest salt and salt chemical industry base nationwide, with 42 thousand hectares of salt area, annual productivity over 6million tons taking up 1/5 of national gross productivity and the salt products reached 50 kinds; Weifang can produce 1 million tons of Calcined soda each year, ranking first nation widely in terms of quantity, quality and export; there are more than 70 thousand tons of industrial bromide and magnesium chloride in Weifang, accounting more than 90% in China. More than 58 kinds of mineral resources have been found, including gold, silver, iron, coal, oil, sapphire, barite, zeolite, bentonite, granite and mineral water. Of these mineral resources, 36 kinds have been proved reserves, in which 12 kinds rank first in Shandong province; moreover, the reserves of sapphire and underground brine rank top in China.

Weifang is a traditional agricultural city, one of the main places of agricultural and sideline products. A succession of technological and industrial major products with certain market advantages and market potency has been formed throughout the city, including grain, cotton, oil producer, tobacco, cocoon, fruit, seafood, vegetable, edible mushroom, flower and broiler chicken etc. More than 1200 leading enterprises of various kinds have been set up; besides, a large amount of famous and excellent producing bases have been built, such as vegetable of Shouguang city, broiler chicken of Zhucheng city, honey peach of Anqiu city, edible mushrooms of Qingzhou city, watermelon and boiler chicken of Changle city and so on. Weifang is an important base for producing, processing and exporting quality agricultural products in China, with export of poultry and vegetable takes up 1/3 an 1/5 respectively.