Lijiang launches promotional campaign

A group of journalists composed of mainstream media from central, provincial and municipal levels visited Lijiang in the northwest of Yunnan province from July 12 to 19. The visit marks the start of a campaign themed “Lijiang: Good Dream”.

The journalists represent Xinhua News Agency Yunnan Branch, People’s Daily Yunnan Branch, Yunnan Daily, Lijiang Daily, Lijiang TV Station and other media. They will report on the development of Lijiang in the past decade.

Because of the influence of the Lijiang brand, more and more people have come to the city to start businesses. Many have achieved great success. Their stories will serve as important news material for the campaign.

Organized by the Lijiang municipal propaganda department, the campaign aims to demonstrate the blueprint of Lijiang city and stimulate the confidence and courage of citizens to build a more beautiful Lijiang in the future.

After the campaign, a book will be published and a feature film will be made from the activity materials.

Edited by Michael Thai