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Media Report

Diversity Promotes integration process
2009-02-13

As the Hangzhou Bay Bridge and Su-Tong Channel that links Shanghai with Nantong, Jiangsu successively open for business, many of the enterprises that have established their headquarters in Shanghai are moving their other divisions to Jiangsu and Zhejiang.

Kunshan of Jiangsu province, which does not need a bridge connecting it to Shanghai, will build the Huaqiao International Service Business Park into a satellite business city of Shanghai Municipality, and form an invisible bridge - the bridge of "Huaqiao."

"Life and wealth comes from roads and bridges." Since the Huaqiao International Service Business Park is close to Shanghai, it enjoys a more apparent influence from Shanghai; with ideal advantages in location, industry, low costs and policy, the Business Park has attracted a number of leading service outsourcing enterprises which are headquartered in Shanghai and set up their financial back-office processing centers in Huaqiao, such as the France-based Capgemini.

2008 is an important year for integration in the Yangtze Delta. In August 2008, the State Council has approved "Opinions on Further Promoting the Reform and Opening up and Socio-economic Development of Yangtze Delta Region." As the most powerful region in terms of comprehensive strength, its integration process will not only have a bearing on the cooperation and integration of Jiangsu, Zhejiang and Shanghai, but is also entrusted with a more significant "State Mission." As of September 2008, the commercial and industrial departments in these three places have jointly issued five documents regarding the Yangtze Delta, which is the first initiative. These five documents have changed their old approach of resorting to regional protectionism, competitive tax cuts and price cuts on land resources to attract business and investment, and have helped to realize a real integration in market policy, market orders and environment. Boosting a landscape of diversity has promoted the integration process.

These breakthroughs have provided a system guarantee for the integration of Yangtze Delta. With the help of more roads and bridges, the same-city effects in this region gradually emerge, a landscape of diversity in industry transformation, service, and coordination has gradually come into shape, which has efficiently boosted the integration process of this region.

The Huaqiao International Service Business Park, in Kunshan, Jiangsu, which was initiated in 2007, shows a perfect combination of system, orientation and culture. Huaqiao’s industrial base was not the best, but its location allows it draw to resources from nearby Shanghai.

The orientation of this Business Park is the satellite business city of the metropolis Shanghai. The major focus of development here is a "Supportive Headquarters for International Business" or "Service Headquarters for International Business," a cost-effective, high-end construction process with international standards is utilized to meet this target. The Huaqiao International Service Business Park will mainly attract four major industries: first, it will become a regional headquarters for manufacturing enterprises, including R&D centers, purchase centers, marketing centers, and management and service centers; second, it will become a back-office processing center for the business processes of big companies, including operational support, supply chain processing, customer management centers as well as the accounting centers and customer call centers for large scale financial institutions such as banks, securities and insurance companies; third, it will undertake the outsourcing of business processes of transnational corporations, including IT services such as network management, office system support, R&D and compilation of enterprise application software; fourth, it will become a logistics, purchase and exhibition center, introducing corresponding projects, such as hotel, business and culture and accommodation at the same time.

After years of development and construction, the Business Park has attracted extensive attention from both domestic and overseas customers, it is now home to more than 30 modern service enterprises including Orient Overseas Real Estate Group, Asia-Pacific Plaza, Tiantian International, Green Home World, and BLOGIS It has a total investment of over 20 billion yuan and has boosted comprehensive strength for the development of modern service industry.

The correct orientation of the Huaqiao International Service Business Park has attracted some large scale enterprises such as Capgemini, the China Data Group, and the Ambow Education Group.

Wang Xiaoliang, Vice President of the Capgemini Group (China) and General Manager of the Capgemini China Global Delivery & Share Service Center, remarked said, "We are attracted by the orientation of the Huaqiao International Service Business Park has toward ‘integrating into Shanghai, facing the world and serving Jiangsu.’ Our major business in China is consultancy management and information technology as well as outsourcing of technical service. The annual revenue of the company is around 100 billion USD. We provide services to domestic and overseas clients. As a service outsourcing enterprise headquartered in Zhangjiang, Shanghai, Capgemini is in need of a bigger office space, so we want to find a place close to Shanghai that meets our requirements as the target place for our future development. At the same time, we need to exchange information with our customers, so we cannot move out of Shanghai.

The China Data Group is a company dedicated to data processing for the financial sector. Ding Zongfei, Manager of the Huaqiao Operation Center of China Data Group, indicated, "Currently our business is centered on domestic financial business, so the operation center must be close to our customers. Huaqiao is an ideal place. (Source: www.zzrsb.cn)

 
 
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