China’s first sound property rights exchange, www.vocc.cn, went online officially in Hefei, capital of Anhui province, on July 1st. All transactions for the sounds and music are made online, in a way similar to how China’s largest e-commerce site Taobao.com runs its business.

Although the number of registered users has not grown exponentially over the past few months, it has grown steadily. As of the beginning of September, the site had reached 38,000 account holders, according to Zhang Nan, director of the exchange’s marketing department.

To make sure there is no IPR infringement on the exchange, the site’s administrator came up with a special procedure. Once a customer completes an order, the work is shown on the website for three days to the public, who then can report the work to an administrator if they find evidence the purchased product was an illegal copy. If the administrator finds the report is true, the customer does not need to pay for the submitted work.