Push-up bra voted 'greatest fashion invention ever'

(Agencies)
Updated: 2008-03-24 15:17

The little black dress, worn by Audrey Hepburn, mini skirt worn by Twiggy, Sarah Jessica Parker in stilettos and Bridget Jones known for her pull-in pants

In Canada in the 1960s, the Wonderbra was developed and it enjoyed moderate success around the world. But it was not until the early 1990s, when it was marketed with a picture of Eva Herzigova and the words "Hello Boys", that sales started to soar.

Caroline Adams for Debenhams, which polled its customers on their fashion favourites, said: "Push-up bras have become a wardrobe weapon for millions of women across the world.

"It not only makes women feel incredibly sexy but it creates the ultimate cleavage.

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