"Bag Magic", a unique charity auction and celebrity party was held in Plaza 66 in Shanghai last Saturday.

Organized by Vogue clothing & beautification magazine and NE Tiger, the top haute couture company in China, the auction attracted celebrities like entertainment star Zeng Baoyi, to donate their bags for auction. International brands like Versace, Bulgari, Salvador Ferragamo, Loewe, Celine and Zegna also provided limited edition bags for the benefit sale. NE Tiger, the only domestic brand attending the activity, donated a limited edition travel bag made of black capeskin and sheet copper.

The bags will be sold on the website www.vogue.com.cn and all the money raised will be donated to the Shanghai Charity Fund.

Meanwhile, some of the luxurious bags of "Bag Magic" collections are being exhibited at China World Trade Centre in Beijing, until this weekend.

(China Daily 12/30/2005 page12)