Ringing up sales on new retail mode

Metro Group wants to foster the spirit of 'in business together' in China, says chairman of German giant

As one of the first German companies to enter the Chinese market, retail giant Metro Group has unveiled a strategic partnership with the leading Chinese online and mobile commerce company Alibaba Group Holding Ltd, to sell imported German and European products to Chinese consumers.

"The innovative platform will help us deliver more quality imported goods and German brands to Chinese customers," said Olaf Koch, chairman of the management board of Metro Group.