Oppo Electronics banks on FC Barcelona sponsorship deal to open doors

Chinese smartphone manufacturer Oppo Electronics has signed a three-year sponsorship deal with Spain's FC Barcelona soccer team, in a move that will help the company enter the European market and strengthen its foothold in Asia.

Under the deal, Oppo will become Barcelona's exclusive global mobile partner and will have an LED advertising presence at Camp Nou, the club's home stadium.

Additionally, the Chinese phone manufacturer will cooperate with the Catalan team in a wide range of activities, such as football events, fan activities and TV advertisements. No financial details of the deal were disclosed.