Mercedes-Benz: Hope shines in Ya'an
By Li Fangfang | China Daily | Updated: 2014-01-07 07:19
Demonstrating its social responsibility slogan that "Nurturing the World of Tomorrow", late last year Mercedes-Benz sent more than 150 Star Ambassadors led by company executives to Ya'an, a city weathering the aftermath of an earthquake that struck in April.
The Star Ambassadors team included representatives of dealers from across the country, employees, Mercedes-Benz customers, NGO partners, the public, celebrities and the media.
The initiative from Dec 23 to 25 was Mercedes-Benz's largest outreach effort since the establishment of its Star Fund in 2010.
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