(That's Shanghai)
Updated: 2007-12-11 10:03

"When we do sport we have style, and when we do style we have sport," said Dr Joerg Zobel, Puma's Asia Pacific Director at a recent "I'm Going Empowered by Puma" event in Shanghai. The 60-year-old company's new eMotion collection lives up to this remark by achieving a balance between fashion and function that can take you all the way from the health club to the nightclub-in style.

Slim-fit jackets with fitted waists and sexy lycra 'lifestyle tees' come in purple, emerald and gray color schemes. Hong Kong actress Karen Mok, who attended the event wearing a purple Puma tee, enthused, "With Puma I don't need to change during the day because it's suitable for work as well as partying."

Puma's Shanghai concept store also features the six winning sports shoe designs by graduates of Central Saint Martins (CSM). Puma will further this cooperation with CSM by organizing another design competition for the Beijing Olympics in 2008.

Puma Concept Store
Location: Hongyi Plaza, 299 Nanjing Dong Lu
Tel: 021-33665176