Government and Policy

New internet trading rules to be enforced

By Jia Xu (chinadaily.com.cn)
Updated: 2010-06-02 12:36

Online shopping will no longer be a world of anonymity as the government ushered in new regulations requiring e-retailer applicants to provide personal information, including their real names and address.

The regulation, issued Tuesday by the State Administration for Industry & Commerce, aims to protect consumer's rights and provide a safer environment for Internet users. 

Those who want to open cyber shops should hand in applications and get approval from e-trading agents, according to the regulation, to be effective on July 1.