A young boy uses a simulator to practice skiing at the ISPO outdoor sports expo in Beijing, Feb 15, 2017. [Photo/VCG]

The International Tradeshow for Sports, Equipment and Fashion in Asia, or ISPO, kicked off on Wednesday and will last until Saturday. More than 700 high-end global brands for outdoor, snow and extreme sports are on display at the event.

At this year's outdoor sports expo, winter sporting gear is receiving the most attention. In China the winter sporting industry is booming as the 2022 Winter Olympic Games will be held in Beijing and Zhangjiakou in North China's Hebei province.