Trend 5: The app
Now, 60 percent of app users become inactive within 30 days of downloading an app.
![Ten future trends of the media](../../../img/2016top10/attachement/jpg/site1/20161108/eca86bd9df04198bb5465f.jpg) |
An employee holds an Apple Inc iPhone while reading a news article on the Blendle app inside the headquarters of startup company Blendle BV in Utrecht, Netherlands, March 30, 2016. [Photo/VCG]
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