The advertisements were canceled, but neither actor was punished.

Regulations and laws do not specify the responsibility of celebrities in cases of false advertising.

Lu Ping's attorney, Tang Wei, believes that if a movie star promotes a product without paying attention to product quality, the advertisements will - at the very least - damage the star's reputation.

"False advertisements are equivalent to fraud, and those who profit from fraud are guilty," Tang said. He is confident about the lawsuit.

In August, the State Administration of Industry and Commerce banned medical and food advertisements with celebrities acting as patients, consumers and experts.

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