GE pushes 'green' business  By Liu Baijia (China Daily)  Updated: 2006-05-30 09:04  
General Electric brought its environmental programme to China yesterday, a 
major initiative to help the US conglomerate double its business in the world's 
fastest-growing major economy.
  Jeff Immelt, chairman and CEO of the US 
giant, signed a memorandum of understanding with the National Development and 
Reform Commission (NDRC) to provide environmentally-friendly technology to China 
and formally kicked off the company's Ecomagination programme in the 
country.
  "Today signifies the interface of two major internal themes at 
GE: Commitment to China and Ecomagination," said Immelt at the launching 
ceremony yesterday in Beijing.
  China has become a significant emerging 
market for the world's largest industrial giant as its sales in China reached 
the previous goal set by Immelt to grow revenue in China to US$5 billion in 
2005, almost twice the 2003 figure.
  He said he expected the business to 
enjoy sustained growth in China in the next five years and to double again in 
that period.
  GE's Ecomagination plan ties in with China's emphasis on 
energy efficiency and requirements for environmentally friendly 
solutions.
  The company launched Ecomagination last May, aiming to achieve 
annual sales of US$20 billion in 2010 from environmentally friendly products and 
solutions.
  But the figures released two weeks ago showed that sales from 
its Ecomagination products have already reached US$10.1 billion in 2005, up from 
US$6.2 billion in 2004.
  Steve Bertamini, chairman and CEO of GE China, 
said his operations also received several hundred million dollars in revenue 
from Ecomagination products last year.
  At the same time, China put energy 
efficiency on the top of its agenda, setting a goal to cut energy consumption 
per unit of gross domestic product in 2010 by 20 per cent from the end of 
2005.
  Zhang Guobao, vice-minister of NDRC, welcomed the efforts to help 
China's energy efficiency and environmental protection.
  According to the 
memorandum between NDRC and GE, the US giant will provide technology such as 
coal gasification, wind energy solutions, regional jet development, advanced 
locomotive development, desalination, and energy-efficient lights.
  Last 
October, GE signed a contract with the Ministry of Railway to provide 300 rail 
cars worth US$450 million, which cut gas exhaustion by 28 per cent.
  The 
US behemoth also signed a memorandum of understanding with Tsinghua University 
yesterday to jointly develop clean technology to take advantage of the 
university's strength in developing green energy solutions and GE's experience 
in learning customers' demands and the local market 
environment.   (For more biz stories, please visit Industry Updates)  
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